How Delegating Fundraising Tasks To Folks Outside the Fundraising Team Can Increase Fundraising Success

Article from the Growth & Co Blog   |  Posted on October 25, 2023 by Larissa

In the nonprofit world, where fundraising staff are strapped for time, delegating fundraising tasks to stakeholders outside the fundraising team is an important strategy. It can help organizations achieve fundraising success more efficiently while building lasting relationships and raising awareness for their cause.  

Building Fundraising Efficiency

Delegation of specific tasks within the fundraising system is critical for streamlining operations. By creating standard operating procedures for often-repeated fundraising tasks, an organization can ensure a task is performed correctly and quickly each time. Once these instructions are documented by staff, the task can be delegated to volunteers who can help an organization complete fundraising tasks at a larger scale and more quickly than relying only on staff members.  

Building Lasting Relationships With Donors and Volunteers

Delegating fundraising tasks to volunteers and donors is a great way to create strong relationships between staff and community members. Assigning well-defined responsibilities to stakeholders and including their feedback in process improvements builds trust and helps people feel valued. This strengthens the bond between the organization and its supporters. These relationships often become the foundation for sustainable fundraising and enduring community support in the future. Depending on the diversity of volunteers, encouraging volunteer involvement can also result in organizational changes that embrace different cultures and world views, increasing the support for the organization amongst various communities.  

Raising Awareness for the Cause

By involving stakeholders such as volunteers, donors, and service recipients in fundraising activities, organizations can significantly amplify their outreach and increase awareness of their cause. Suppose stakeholders are trained to represent the organization through a strong Case for Support (known as 'the pitch'!). In that case, stakeholders can share information about the organization with their networks of potential donors and significantly expand the reach of fundraising campaigns!  

In conclusion, delegating fundraising tasks from fundraising staff to other stakeholders effectively enhances an organization's fundraising success. By leveraging the strengths and expertise of diverse stakeholders, organizations can raise more money, strengthen relationships, and elevate awareness of their cause.