Article from the Growth & Co Blog | Posted on July 13, 2023 by Larissa
Fundraisers for small and medium-sized organizations often wear many hats. Small teams, often consisting of just one or two people, will have many tasks they need to complete in order to raise a dollar. At the same time, nonprofit leaders are often under intense pressure from board directors and external stakeholders to accomplish more without additional leadership. This can lead to even more non-fundraising-related tasks being delegated to already overloaded staff.
It can be difficult for leadership to understand their fundraising staff’s workload. However, if leadership doesn’t understand their staff workload, it will be challenging for them to enable and support staff to focus their time on the activities with the highest payback. One way to resolve this problem is with a fundraising plan. Fundraising staff can create the plan, with leadership approving and monitoring results. This ensures everyone is empowered and working together to spend time on the most effective fundraising activities.
An effective fundraising plan that works for both staff and leadership can be created by following these steps:
- Fundraiser creates annual fundraising plan
- Leadership reviews plan
- Fundraiser and leadership finalize the plan
- Fundraiser complete detailed project plans as required using a project management system
- Fundraiser frequently review goals, progress, and upcoming actions
- Leadership request reports on goals, progress, and upcoming actions and ask how leadership can support the fundraiser
- Leadership protect the fundraiser's time that must be dedicated to fundraising
Have you experienced the frustration of working without an approved fundraising plan before? Get in touch to see how we can teach you how to build and execute a fundraising plan that will raise more revenue!
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